Project

Latrobe Medical Precinct - Traralgon

6 months of Town Planning complexities had ground the vision for this Medical Centre to a halt.

The Icon studio was then engaged to review the existing Town Planning application. The Icon inhouse town planning team conducted a rapid and thorough review, and made the decision to withdraw the long-standing application. With a new & strategic application being prepared and submitted to the Latrobe City Council, full Town Planning permit approval was granted within 5 weeks.

Additional to the rapid speed of Town Planning approval, Icon increased the application number of consulting doctors from 2 in the original application, increasing it to 9 and was successfully approved. An extraordinary outcome and dramatically increased revenue generating Medical Centre for the stakeholders.

We really don’t know how it happened, but it was just so quick

Dr Zafar, Practice Principal

Given the compliance challenges of the tenancy, achieving 9 fee earning consulting doctors in the town planning permit was extraordinary. To facilitate this return on investment opportunity, the Icon studio reengineered the original architect drawn floorplan with genius space utilisation, to accommodate the dramatically increased consulting capacity.

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